Vladimir Syrov Takes on CEO Role at Zeholding After Serving as CCO at Trive

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Vladimir Syrov announced today (Tuesday) on LinkedIn that he
has started a new role as CEO and Co-Founder at Zeholding. He wrote: “I’m happy
to share that I’m starting a new position as CEO and Co-Founder at Zeholding!”

From Trive CCO to CEO

Previously, Syrov was the Chief Commercial Officer at Trive
International from January 2024 to October 2024. He led sales and marketing
initiatives, managing to secure $5 million in net deposits. He was also
responsible for legal matters, compliance, and building business partnerships.

Before that, he served as CEO at SuperForex, overseeing the
company’s establishment and operations for almost nine years. Syrov’s earlier
career also included a role as Chief Business Development Officer at
InstaForex, where he worked for over six years.

Earlier, Trive
announced that Sunny Lethyy joined the company
as Head of Sales, as reported
by Finance
Magnates
. Lethyy brought several years of experience in financial companies
across different regions.

Before joining Trive, she worked as Director of Corporate
Partnerships at an international financial company in Ho Chi Minh City,
Vietnam, where she managed partner programs and corporate partnerships for
eight months.

Trive South Africa Begins Onboarding

Trive
South Africa has begun onboarding derivatives trading clients
, marking its
entry into the African financial market. Operating under a license from the
Financial Sector Conduct Authority (FSCA), the company is led by Marius
Grobler, formerly Trive’s COO in the MENA region.

The company offers MetaTrader 4 and 5 platforms and plans to
introduce a copy trading feature, Trive Social, along with its proprietary
platform. Grobler stated the company aims to become the leading choice for
derivatives trading in the region.

A strategic partnership with Finalto SA, established in
mid-July, enhances Trive’s trading ecosystem and liquidity solutions. The
company offers ZAR-denominated accounts with leverage up to 1000:1 and
integrates local payment providers. Trive Financial Services Africa, based in
Mauritius, focuses on B2B activities, processing up to $4 billion in monthly
transactions.

This article was written by Tareq Sikder at www.financemagnates.com.

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