Roula Pelehrinis, a seasoned executive in
institutional sales, transitioned from her role as Director of Institutional
Sales at TopFX to Advanced Markets, where she will serve as Vice President of
Institutional Sales for EMEA.
Pelehrinis brings a wealth of experience from her
tenure at several prominent companies in the FX industry. After joining TopFX
in 2023, she witnessed significant changes within the broker’s management and
operational strategy following a CEO transition.
Extensive Career in the FX Sector
Before that, she served as VP of EMEA Sales at
Integral from 2021 to 2023, honing her expertise in broker technology
solutions. Her earlier career includes roles at ZuluTrade, iForex, and IronFX,
making her a recognized name in the space.
According to her LinkedIn profile, she served as the
Head of Institutional Sales at Zulu Trade and as the Country Manager at iFOREX. Pelehrinis was also the Sales Manager at IronFX Global for eleven
months.
Pelehrinis’ appointment followed another recent hire
at Advanced Markets: Oksana Remez, formerly of Finalto, was brought on in
December to lead Business Development.
According to the company’s announcement, she will lead its global sales strategy in her new role, driving business development and reportedly enhancing and fostering client relationships.
Other Appointments at Advanced Markets
Commenting about the appointment, Anthony Brocco, the
CEO of Advanced Markets (UK) Limited, said: “Her vision and leadership in
sales and business development will play a crucial role in accelerating our
growth and enhancing the value we deliver to our clients.”
Founded in 2006, Advanced Markets specializes in
prime-of-prime liquidity and broker technology solutions, serving a diverse
clientele that includes trading desks, banks, hedge funds, and asset managers.
Its ownership structure features notable investors like Australia’s Macquarie
Bank and GFI Group Inc., underscoring its stability and credibility.
Meanwhile, Advanced Markets (UK) Limited, the FCA-regulated
subsidiary of the broader Advanced Markets Group, closed 2023 with a turnover
of $2.26 million and a net profit of $114,635, according to a report released
last year. The firm’s annual turnover jumped 6.8% from 2022’s $2.12 million,
but the net profit dropped 69.3% year-over-year.
This article was written by Jared Kirui at www.financemagnates.com.
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