BTC Mining Is So Rough Marathon Digital (MARA) Adopted MicroStrategy’s (MSTR) Successful Path

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Nishant Sharma, founder of BlocksBridge Consulting, a research and communications firm dedicated to the mining industry, agrees with Marathon’s BTC accumulation strategy. “With bitcoin mining hashprice at record lows, companies must either diversify into non-crypto revenue streams like [artificial intelligence or high-performance computing] or double down on bitcoin to capture investor excitement around an anticipated crypto bull market, similar to MicroStrategy’s approach,” he said.

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